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Welcome to BLEP World

Welcome to BLEP World
Pet Food Hasn’t Changed. We’re Here to Change That.
Despite all the love we give, most pets are still fed ultra-processed food made with cheap fillers and unhealthy shortcuts.
Damaged gut. Weakened immunity. Shorter, unhealthier lives.
At BLEP, we’re pet parents first.
With decades of lived experience and expert guidance, we discovered one truth that changed everything: A healthy gut, even for our pets, is the key to a happy & healthy life.
Because our pets deserve better. Because they deserve more time, more tail wags, more life.
Dedicated to Rangoli, Scooby, Sultan & Max — Your blepness made our lives whole. 💛Blog Posts
About BLEP: Premium, Clean & Healthy Food for Dogs and Cats
Our mission – healthier pets, happier pet parents!
Our paw pals are part of our family, and we only want the best for them. However, the mass-produced pet food that is available in the market currently may be severely harming your kitten’s health! These usually use artificial flavours, dangerous preservatives, and substandard ingredients that have been processed to the point that they are hardly even food anymore!
This is where BLEP comes in. We make real food for cats — no fillers, no junk. All our ingredients are 100% natural and locally sourced, giving your kittens the farm-to-bowl experience that they deserve! BLEP cat food is only filled with the good stuff — we use zero preservatives, zero added sugar, and zero chemicals. The cat food is also cooked at a safe temperature that ensures that all the human-grade ingredients retain their natural nutrients.
Take us up on our promise: we care about your cat’s health just as much as you do!
Why choose BLEP?
We are a group of people who have more than two decades of experience as pet parents. BLEP is our brainchild.
So trust us when we say we would never put anything in your pet’s bowl that we won't give to one of our own.
Each pet is different; therefore they have different nutritional needs. We make thoughtfully created natural food recipes for cats and dogs that are tailored to the unique needs of pets of all ages, breeds, and sizes. Our food has high-quality ingredients sourced fresh from local farms before being delivered straight to your pet’s bowl. With BLEP, you know you’re getting clean food made for pets and Nothing Else. Choose us for our transparency and our commitment to making the lives of our cats and dogs better!
Healthy, Zero Preservatives Pet Food — because your pet deserves the best!
No Junk, Only Goodness
All the ingredients used in BLEP cat food are human-grade and sourced from reputed sources to ensure that your kitten is only getting the best from our side. What you see is what you get, because we are very particular about keeping your cat’s food clean and natural. It is even lovingly slow-cooked to minimise the loss of nutrients due to heat. Made in small batches, BLEP cat food goes through rigorous checks before getting to your doorstep!
Crafted for All Ages
Whether you have a young, excitable kitten or a grand old dame at home, BLEP’s cat food has been created to provide the right nutrition to cats of all sizes and ages. Our recipes contain nutrients that cats actually need, such as taurine, healthy fats, and essential vitamins, which take care of their health from the inside out. However, please follow our diet adoption information to ensure your kitty smoothly adapts to BLEP.
Safety and Convenience
We at BLEP have firmly said ‘no’ to preservatives without compromising on the freshness of the food. In fact, our retort packaging gives BLEP cat food a 12-month shelf life without using any additives or even needing refrigeration. We maintain the highest standards of food storage and safety. Once you open the pack, however, you’ll need to refrigerate it and serve it within 48 hours because it contains zero preservatives.
Don't miss out — discover the best cat food in India, the best treats for pets, and give your pet the high-quality daily meals they truly deserve! You can start with our trial cat food packs and let your pet decide before you buy in bulk. You can even get our kitten treats and bone broth for cats!
Frequently Asked Questions
Q. How much does BLEP food cost?
Our cat food trial pack starts from Rs 299, and you can avail exciting discounts on checkout. For our monthly buyers, the prices go down further. You can check out our cat food monthly packs once your furry friend falls in love with BLEP! Investing in your pet's health is a choice that pays off in the long run, ensuring they live a longer, happier life.
Q. How does the food have a 12-month shelf life without preservatives?
At BLEP, we utilise a cutting-edge method called retorting, originally used for astronauts’ meals. The food is vacuum-sealed in pouches and subjected to a blast of heat that both cooks and sterilises it. This increases shelf life without the need for preservatives. However, open packs need to be refrigerated and served within 48 hours because, at that point, they are just like human food.
Q. Are the meals suitable for kittens?
Of course. If your kitty is over 10 weeks of age and has begun consuming solid food, you can introduce them to BLEP products with confidence. However, give your kitten small amounts in the beginning and gradually increase over a period of 9 days. We provide comprehensive diet adoption recommendations to facilitate a smooth transition. For detailed information, please visit our guidelines at https://blepworld.com/pages/cat-feeding-guidelines.
Q. How should I store BLEP food?
Our sealed packs can be stored in a cool, dry area for up to one year without refrigeration.
Q. Can the food be stored once the pack is opened?
After the pack is opened, you should refrigerate and serve it within 48 hours for optimal freshness.
Q. How do I transition my pet to BLEP meals?
When switching your pet to BLEP food, add a small proportion of it to their regular diet. Gradually, add more BLEP food over a period of 9 days until your pet’s tummy settles. If issues persist, continue for 2-3 more days. This gradual transition allows you to avoid digestive surges and stomach upset. For further details, visit https://blepworld.com/pages/cat-feeding-guidelines.
Q. How much BLEP food should I feed my cat per day?
The total quantity of food you feed your cat varies with weight, activity level, and age. To make things easy, we've created a handy feeding calculator just for you. Take the BLEP Quiz to determine the exact calories your cat needs for a healthy life. Our results align with AAFCO feeding guidelines. You can also reach out to us on WhatsApp at 7827350545 to connect with our pet nutritionist should you have any questions about your pet’s well-being.
Q. Can I customise my pet’s meals?
At BLEP, this is an essential consideration because we appreciate that each animal is different. We allow you to choose which meals your cat prefers — if they are allergic to something or have a specific condition. Try our custom monthly pack option to get your kitty’s favourite meals! For more details you can reach out to us via WhatsApp at +91-7827350545 or drop us an email at care@blepworld.com. Our pet nutritionist is always ready to lend a helping paw.