We’re Not a Pet Food Company. We’re a Food Company — for Pets.
What’s the difference? Everything.
Most pet food isn’t food — it’s a mix of starch, scraps, and chemicals for shelf life. It’s built for scale, not for health.
At BLEP, we knew our pets deserved better. So we created real food. Human-grade. Gently cooked. Made with clean ingredients you’d find in your own kitchen.
Every recipe is designed to support:
✔ Healthy digestion ✔ Strong immunity ✔ Shiny coat ✔ High energy ✔ A longer, happier life
Because the secret to your pet’s health isn’t in a bag of pellets — it’s in real, natural food.
And it all began with Max
Kibble is made with sub-par ingredients not even fit for human consumption — like starch fillers, by-products, and BHA-preserved fats. It’s cooked at 270–300°C, which may produce carcinogens like acrylamide.
It began with Max
It began with Max
Max is our child in a German Shepherd suit — as a young pup, he was a playful, sock-stealing, bowl-pushing goofball.Then came the bloating, weight gain, zero energy. Nothing worked — not the kibble, not the "prescription" stuff.
We read the labels. Big mistake.
We read the labels. Big mistake.
Corn gluten? Animal fat preserved with BHA? Chicken by-product? That’s not food — that’s a chemistry set.
So we cooked. Real ingredients. Real results. Max came back to life.
That was our turning point.
That was our turning point.
We knew this couldn’t be just a one-dog solution. We had to build a company we wished had existed for Max. One that refuses to accept the status quo of commercial pet food.
That’s how BLEP began
That’s how BLEP began
Not as a brand, but as a promise: If it’s not good enough for us, it’s not going in their bowl.
Every BLEP recipe is made with intent — no shortcuts, no mass-market compromises. Just clean, honest food to help your dog or cat thrive.
BLEP meals are gluten-free and pair perfectly with home-cooked rice or quinoa, letting you build a complete, affordable bowl without cutting corners on nutrition.
We’ll never put anything in your pet’s food that we wouldn’t eat ourselves.
BLEP is a tribute to the pets who shaped us —
Kalu, Scooby, Sultan, Rangoli, and Max.
Their blepness made life fuller, funnier, and more grounded.
Quick Changes You Shall See
Softer Shinier Coat
Improved Digestion
Increased Energy
Weight Management
Less Smelly Poop
Blep In News
