🐶1 in 2 dogs will likely face cancer.
🍖 Obesity and diabetes are on the rise.
🦷 80% suffer from dental disease.
What we feed them isn’t just food, it’s their future.Let’s give our pets the longer, healthier lives they deserve and it starts with real food.
CANCER
CANCER
What we feed them shapes how long they stay with us.
The data shows it’s time to choose better.
Our pets are facing a silent health crisis
A UK study found a staggering 900% rise in diabetes among cats and dogs between 2011 and 2016. Diabetes in cats jumped by 1,161%, and in dogs by 850% — far outpacing the rise in humans. (https://www.dailymail.co.uk/news/article-3593935/Diabetes-cats-dogs-900-past-five-years.html)
It doesn’t stop there.
A 2022 report showed that 59% of dogs and 61% of cats are now overweight or obese. These conditions increase the risk of joint pain, organ failure, and reduce lifespan — and it all links back to what they eat every day. (https://www.petobesityprevention.org/2022)
It Gets Even Scarier
Dogs have the highest rate of cancer among all mammals.
Nearly 1 in 2 dogs aged ten and above will likely develop cancer.The heartbreaking part? Few dogs even make it to ten — and those who do face a high risk of the disease.
What Most Pet Parents Don’t Realise
What Most Pet Parents Don’t Realise
The global pet food industry is flooded with ultra-processed products made from substandard ingredients. These lead to common issues like dental disease and obesity, which can progress into diabetes and cancer.
Feeding your pet these foods every day is like a human surviving solely on burgers and pizzas — all day, all year.
It may fill the belly, but it slowly breaks the body.
Sounds Shocking? It Should.
Sounds Shocking? It Should.
Many so-called premium pet food brands use ingredients not even fit for human consumption.
That satisfying crunch? It comes from high starch content, which contributes to weight gain and diabetes.
Worse, it’s all cooked at extreme temperatures — destroying nutrients and potentially creating carcinogens.
That’s Why We Started BLEP.
That’s Why We Started BLEP.
To put real food — not fillers — into pet bowls.
Clean ingredients. Human-grade quality. No preservatives. No shortcuts.
Just food made with love and intent.
Because our pets deserve better. And now, they finally have it.
Blog posts
A Complete Guide to Your Puppy’s Vaccination Schedule
Does My Dog Miss Me When I’m Gone?: The Science Behind Dog Separation Anxiety
How Can Zero Preservative Natural Dog Food Have a 12-month Shelf Life?
Useful Video
What is legally allowed in pet food?
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